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1.
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Advertising
by O'Guinn, Thomas C | Semenik, Richard J | Allen, Chris T. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : South Western, 1999Availability: Items available for loan: Main Library
[Call number: 659.1 OGU]
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2.
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Advertising
by O'Guinn, Thomas C | Semenik, Richard J | Allen, Chris T. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : South western, 1998Availability: Items available for loan: Main Library
[Call number: 659.1 OGU]
(1).
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3.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E | Belch, Michael A. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , 1998Availability: Items available for loan: Main Library
[Call number: 659.1 BEL]
(1).
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4.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, Michael A | Belch, George E. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , 1998Availability: Items available for loan: Main Library
[Call number: 659.1 BEL]
(4).
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5.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E | Belch, Michael A. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , 2001Availability: Items available for loan: Main Library
[Call number: 659.1 BET]
(1).
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6.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E | Belch, Michael A. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw - Hill , 2003Availability: Items available for loan: Main Library
[Call number: 657.1 BEL]
(2).
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7.
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Advertising : from fundamentals to strategies
by Rothschild, Michael L. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Lexington : D. C. Heath, 1987Availability: Items available for loan: Main Library
[Call number: 659.1 ROT]
(1).
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8.
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Advertising fundamentals
by Ryan, William | Burton, Philip Ward. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Columbus : Grid, 1980Availability: Items available for loan: Main Library
[Call number: 659.1 BUR]
(1).
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9.
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The advertising hand book
by Brierley, Sean. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 1995Availability: Items available for loan: Main Library
[Call number: 659.1 BRI]
(2).
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10.
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Advertising : its role in modern marketing
by Dunn, S. Watson | Barban, Arnold M. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: : , 1982Availability: Items available for loan: Main Library
[Call number: 659.1 DUN]
(1).
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11.
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Advertising management
by Aaker, David A | Myers, John G. [et al.]. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1987Availability: Items available for loan: Main Library
[Call number: 659.1 AAK]
(2).
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12.
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Advertising management Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, 1997Availability: Items available for loan: Main Library
[Call number: 659.1 B334]
(1).
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13.
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Advertising management
by Aaker, David A | Myers, John G | Batra, Rajeev [et al.]. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1992Availability: Items available for loan: Main Library
[Call number: 659.1 AAK]
(1).
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14.
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Advertising : principles and practice
by Burnett, John | Moriarty, Sandra. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1992Availability: Items available for loan: Main Library
[Call number: 659.1 WEL]
(1).
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15.
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Advertising : principles and practice.
by Wells, William [et. al.]. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: French Forest : Peason Education, 2008Availability: Items available for loan: Main Library
[Call number: 659.10994 ADV]
(1).
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16.
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Advertising procedure
by Kleppner, Otto. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Prentice Hall, Availability: Items available for loan: Main Library
[Call number: 659.1 KLE]
(1). Withdrawn (1).
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17.
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Advertising promotion : supplemental aspects of integrated marketing communications
by Shimp, Terence A. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Fortworth : Dryden, 2000Availability: Items available for loan: Main Library
[Call number: 659.1 SHI]
(3). Items available for reference: Main Library
[Call number: 659.1 SHI]
(1).
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18.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E | Baack, Donald. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 2004Availability: Items available for loan: Main Library
[Call number: CLO 659.1]
(1).
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19.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learning, 2008Availability: Items available for loan: Main Library
[Call number: CLO 659.1]
(1).
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20.
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Introduction to advertising and promotion : an integrated marketing communications perspective
by Belch, George E | Belch, Michael A. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, 1995Availability: Items available for loan: Main Library
[Call number: 659.1 BEL]
(2).
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21.
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Principles of advertising & IMC
by Duncan, Tom. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , 2005Availability: Items available for loan: Main Library
[Call number: 659.1 DUN]
(1).
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22.
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Reading ads socially
by Goldman, Robert. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 1992Availability: Items available for loan: Main Library
[Call number: 659.142 GOL]
(1).
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23.
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Reputation marketing : building and sustaining your organization's greast asset
by Marconi,Joe. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , 2002Availability: Items available for loan: Main Library
[Call number: 659.285 MAR]
(1).
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24.
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Welcome to the wonderful world of advertising Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Nugegoda : University of Sri Jayawardenepura , 1990Availability: Items available for reference: Main Library
[Call number: 659.1 WEL]
(1).
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25.
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Advertising : an integrated marketing communication perspective
by Belch, George E | Belch, Michael A | Kerr, Gayle | Powell, Irene. Edition: 2ndMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Sydney : McGraw-Hill, 2012Availability: Items available for loan: Main Library
[Call number: 659.1 ADV]
(1).
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26.
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Advertising and integrated brand promotion
by O' Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mason : Cengage, 2012Availability: Items available for loan: Main Library
[Call number: 659.1 OGU]
(1).
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27.
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Advertising & IMC : principles & practice
by Moriarty, Sandra | Mitchell, Nancy | Wells, William. Edition: 9thMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Pearson, 2012Availability: Items available for loan: Main Library
[Call number: 659.1 MOR]
(1).
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28.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E | Baack, Donald. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2014Availability: Items available for loan: Main Library
[Call number: 659.1 CLO]
(1).
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29.
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Mascon : Cengage, 2010Availability: Items available for loan: Main Library
[Call number: 659.1 SHI]
(1).
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30.
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Kleppner's advertising procedure
by Lane, W. Ronald | King, Karen Whitehill | Reichert, Tom. Edition: 18th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2011Availability: Items available for loan: Main Library
[Call number: 659.1 LAN]
(1).
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31.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E | Baack, Donald. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Essex : Pearson, 2012Availability: Items available for loan: Main Library
[Call number: 659.1 CLO]
(1).
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32.
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Advertising
by Doremus, William L. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Alexander Hamilton Institute, 1970Availability: Items available for loan: Engineering Library
[Call number: 658 ALE]
(1).
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33.
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Advertising and promotion : an intergrated marketing communications perspective
by Belch, George E | Belch, Michael A. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw Hill, 2013Availability: Items available for reference: Main Library
[Call number: 659.1 BEL]
(1).
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34.
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Advertising : what it is and how to do it
by White, Rodrick. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw Hill, 1993Availability: Items available for loan: Main Library
[Call number: 659.1 WHI]
(1).
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