Introduction to advertising and promotion : an integrated marketing communications perspective
By: Belch, George E
.
Contributor(s): Belch, Michael A.
Material type: 
TextSeries: The Irwin Series in Marketing. Publisher: Chicago : Irwin, 1995Edition: 3rd ed.Description: xxi, 762 p. ; ill. photo. ; 28 cm.ISBN: 9780256136975.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Lending Materials
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Main Library Lending Division | Lending Collection | 659.1 BEL (Browse shelf) | 1 | Available | 189417 | ||
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Lending Materials
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Main Library Lending Division | Lending Collection | 659.1 BEL (Browse shelf) | 2 | Available | 190126 |
Total holds: 0
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