Advertising and promotion : an integrated marketing communications perspective
By: Belch, George E
.
Contributor(s): Belch, Michael A.
Material type: 
TextSeries: McGraw Hill/Irwin Series in Marketing. Publisher: New Delhi : Tata McGraw - Hill , 2003Edition: 6th ed.Description: xxvi, 846 p. ; ill. ; 28 cm.ISBN: 0070581944.Subject(s): Advertising | ManagementDDC classification: 657.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Lending Materials
|
Main Library Lending Division | Lending Collection | 657.1 BEL (Browse shelf) | 1 | Available | 194485 | ||
|
Lending Materials
|
Main Library Lending Division | Lending Collection | 657.1 BEL (Browse shelf) | 2 | Available | 224757 |
Total holds: 0
ISBN9780070581944
There are no comments for this item.