Advertising, promotion, and other aspects of integrated marketing communications
By: Shimp, Terence A
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Material type: 
TextPublisher: Mascon : Cengage, 2010Description: xx, 668 p. ; ill. ; 29 cm.ISBN: 978032459360.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Lending Materials
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Main Library Lending Division | Lending Collection | 659.1 SHI (Browse shelf) | 1 | Available | 216006 |
Total holds: 0
US $ 1 = Rs, 149.53
(2016.12.29)
Price = US $ 425.95
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