Advertising and promotion : an integrated marketing communications perspective
By: Belch, Michael A.
Contributor(s): Belch, George E.
Material type: TextSeries: The Irwin Series in Marketing ; The McGraw-Hill. Publisher: Boston : McGraw Hill , 1998Edition: 4th ed.Description: xxvi, 845 p. ; 28 cm.ISBN: 9780072536768.Subject(s): AdvertisingDDC classification: 659.1Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Scheduled Reference Materials | Main Library Scheduled Reference Division | Scheduled Reference Collection | 659.1 BEL (Browse shelf) | 1 | Available | 175297 | ||
Scheduled Reference Materials | Main Library Scheduled Reference Division | Scheduled Reference Collection | 659.1 BEL (Browse shelf) | 2 | Available | 175298 | ||
Lending Materials | Main Library Lending Division | Lending Collection | 659.1 BEL (Browse shelf) | 3 | Available | 190086 | ||
Lending Materials | Main Library Lending Division | Lending Collection | 659.1 BEL (Browse shelf) | 4 | Available | 189751 |
Total holds: 0
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