Advertising and promotion : an integrated marketing communications perspective
By: Belch, George E
.
Contributor(s): Belch, Michael A.
Material type: 
TextSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : McGraw Hill , 1998Edition: 4th ed.Description: xxii, 762 p. ; 28 cm.ISBN: 9780256218992.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Scheduled Reference Materials
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Main Library Scheduled Reference Division | Scheduled Reference Collection | 659.1 BEL (Browse shelf) | 1 | Available | 166186 |
Total holds: 0
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