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1.
Advertising and promotion : an integrated marketing communications perspective

by Belch, Michael A | Belch, George E.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill , 1998Availability: Items available for loan: Main Library [Call number: 659.1 BEL] (4).

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2.
Advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw Hill , 2001Availability: Items available for loan: Main Library [Call number: 659.1 BET] (1).

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3.
Introduction to advertising and promotion : an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, 1995Availability: Items available for loan: Main Library [Call number: 659.1 BEL] (2).

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