|
|
1.
|
Advertising
by O'Guinn, Thomas C | Semenik, Richard J | Allen, Chris T. Edition: 2nd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: London : South Western, 1999Availability: Items available for loan: Main Library
[Call number: 659.1 OGU]
(1).
|
|
|
2.
|
Advertising and promotion : an integrated marketing communications perspective
by Belch, George E | Belch, Michael A. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , 1998Availability: Items available for loan: Main Library
[Call number: 659.1 BEL]
(1).
|
|
|
3.
|
Advertising and promotion : an integrated marketing communications perspective
by Belch, Michael A | Belch, George E. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , 1998Availability: Items available for loan: Main Library
[Call number: 659.1 BEL]
(4).
|
|
|
4.
|
Advertising and promotion : an integrated marketing communications perspective
by Belch, George E | Belch, Michael A. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , 2001Availability: Items available for loan: Main Library
[Call number: 659.1 BET]
(1).
|
|
|
5.
|
Advertising fundamentals
by Ryan, William | Burton, Philip Ward. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Columbus : Grid, 1980Availability: Items available for loan: Main Library
[Call number: 659.1 BUR]
(1).
|
|
|
6.
|
The advertising hand book
by Brierley, Sean. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 1995Availability: Items available for loan: Main Library
[Call number: 659.1 BRI]
(2).
|
|
|
7.
|
Advertising management
by Aaker, David A | Myers, John G | Batra, Rajeev [et al.]. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 1992Availability: Items available for loan: Main Library
[Call number: 659.1 AAK]
(1).
|
|
|
8.
|
Advertising : principles and practice.
by Wells, William [et. al.]. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: French Forest : Peason Education, 2008Availability: Items available for loan: Main Library
[Call number: 659.10994 ADV]
(1).
|
|
|
9.
|
Advertising procedure
by Kleppner, Otto. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Prentice Hall, Availability: Items available for loan: Main Library
[Call number: 659.1 KLE]
(1). Withdrawn (1).
|
|
|
10.
|
Advertising promotion : supplemental aspects of integrated marketing communications
by Shimp, Terence A. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Fortworth : Dryden, 2000Availability: Items available for loan: Main Library
[Call number: 659.1 SHI]
(3). Items available for reference: Main Library
[Call number: 659.1 SHI]
(1).
|
|
|
11.
|
Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E | Baack, Donald. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, 2004Availability: Items available for loan: Main Library
[Call number: CLO 659.1]
(1).
|
|
|
12.
|
Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E | Baack, Donald. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : PHI Learning, 2008Availability: Items available for loan: Main Library
[Call number: CLO 659.1]
(1).
|
|
|
13.
|
Principles of advertising & IMC
by Duncan, Tom. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , 2005Availability: Items available for loan: Main Library
[Call number: 659.1 DUN]
(1).
|
|
|
14.
|
Reputation marketing : building and sustaining your organization's greast asset
by Marconi,Joe. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw Hill , 2002Availability: Items available for loan: Main Library
[Call number: 659.285 MAR]
(1).
|
