Eating the big fish how challenger brands can compete against brand leaders

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Material type: Text

TextLanguage: English Publication details: Hoboken John Wiley 2009Edition: 2nd edDescription: xxiv, 336 p. ill. 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Lending Materials	Main Library Lending Division	Lending Collection	658.827 MOR (Browse shelf(Opens below))	1	Available		216128

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USD 1 = Rs. 149.53 (2016.12.29)
$ 23.76 * 149.53 = Rs. 3552.83

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