Eating the big fish
Morgan, Adam
Eating the big fish how challenger brands can compete against brand leaders - 2nd ed. - Hoboken John Wiley 2009 - xxiv, 336 p. ill. 24 cm.
USD 1 = Rs. 149.53 (2016.12.29)
$ 23.76 * 149.53 = Rs. 3552.83
9780470238271
Product management.
Brand name products-management.
New products.
658.827 / MOR
Eating the big fish how challenger brands can compete against brand leaders - 2nd ed. - Hoboken John Wiley 2009 - xxiv, 336 p. ill. 24 cm.
USD 1 = Rs. 149.53 (2016.12.29)
$ 23.76 * 149.53 = Rs. 3552.83
9780470238271
Product management.
Brand name products-management.
New products.
658.827 / MOR