Eating the big fish (Record no. 138473)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00687nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170317b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470238271 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | MOR |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Morgan, Adam |
| 9 (RLIN) | 68430 |
| 245 ## - TITLE STATEMENT | |
| Title | Eating the big fish |
| Remainder of title | how challenger brands can compete against brand leaders |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken |
| Name of publisher, distributor, etc | John Wiley |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 336 p. |
| Other physical details | ill. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | USD 1 = Rs. 149.53 (2016.12.29)<br/>$ 23.76 * 149.53 = Rs. 3552.83 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 9 (RLIN) | 29304 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products-management. |
| 9 (RLIN) | 69462 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New products. |
| 9 (RLIN) | 66476 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 17/03/2017 | LB/BK/DON/126/2016 | 3552.83 | 3 | 658.827 MOR | 216128 | 13/08/2019 | 24/05/2018 | 1 | 17/03/2017 | Lending Materials |