The Marketing accountability imperative : driving superior returns on marketing investments
By: Dunn, Michael E
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Contributor(s): Halsall, Chris.
Material type: 
TextPublisher: San Francisco : Jossey Bass, 2009Description: xxiv, 450 p. ; ill. ; 24 cm.ISBN: 9780787998325.Subject(s): Marketing - Management | Marketing - Cost effectivenessDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Main Library Scheduled Reference Division | Scheduled Reference Collection | 658.8 DUN (Browse shelf) | 1 | Available | 202839 | ||
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Main Library Lending Division | Lending Collection | 658.8 DUN (Browse shelf) | 2 | Available | 202840 |
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| 658.8 DEP Local marketing flavour 1.0 | 658.8 DOO International marketing strategy | 658.8 DOO International marketing strategy | 658.8 DUN The Marketing accountability imperative | 658.8 ESS Essentials of marketing | 658.8 ETZ Marketing | 658.8 EVA Applied production and operations management |
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