Library, University of Sri Jayewardenepura, Sri Lanka : catalog

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Dunn, Michael E.

The Marketing accountability imperative driving superior returns on marketing investments [Text] - San Francisco Jossey Bass 2009 - xxiv, 450 p. ill. 24 cm.

ISBN: 9780787998325

Subjects--Topical Terms:
Marketing - Management
Marketing - Cost effectiveness

Dewey Class. No.: 658.8 / DUN

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