000 -LEADER |
fixed length control field |
00614nam a22001931a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
USJPLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140924b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780787998325 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
DUN |
100 ## - PERSONAL NAME (AUTHOR) |
Personal name |
Dunn, Michael E. |
9 (RLIN) |
71578 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Halsall, Chris |
9 (RLIN) |
71579 |
245 ## - TITLE STATEMENT |
Title |
The Marketing accountability imperative |
Remainder of title |
driving superior returns on marketing investments |
Medium |
[Text] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
Jossey Bass |
Place of publication, distribution, etc |
San Francisco |
Date of publication, distribution, etc |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 450 p. |
Dimensions |
24 cm. |
Other physical details |
ill. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing - Management |
9 (RLIN) |
4862 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing - Cost effectiveness |
9 (RLIN) |
71580 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Lending Materials |