Advertising : principles and practice
By: Moriarty, Sandra.
Contributor(s): Mitchell, Nancy | Wells, William.
Material type: TextPublisher: Upper Saddle River : Prentice Hall, 2009Edition: 8th ed.Description: xlvi,640 p. ; col. ill. ; 28 cm.Subject(s): Advertising and public relations | ManagementDDC classification: 659.1Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Scheduled Reference Materials | Main Library Scheduled Reference Division | Scheduled Reference Collection | 659.1 MOR (Browse shelf) | 1 | Available | 192408 |
Total holds: 0
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659.1 J93 Basic advertising | 659.1 KLE Advertising procedure | 659.1 KLE Advertising procedure | 659.1 MOR Advertising | 659.1 OGU Advertising | 659.1 ROS Advertising communications & promotion management | 659.1 ROW Fundamentals of advertising |
ISBN9780136041955 Includes CD ( 7th ed.)
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