| 000 -LEADER |
|---|
| fixed length control field |
00668nam a22002171a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140924b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
MOR |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Moriarty, Sandra |
| 9 (RLIN) |
49355 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mitchell, Nancy |
| 9 (RLIN) |
50925 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wells, William |
| 9 (RLIN) |
50926 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising |
| Remainder of title |
principles and practice |
| Medium |
[Text] |
| Statement of responsibility, etc |
Moriarty, Sandra |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Prentice Hall |
| Place of publication, distribution, etc |
Upper Saddle River |
| Date of publication, distribution, etc |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlvi,640 p. |
| Other physical details |
col. ill. |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
ISBN9780136041955 Includes CD ( 7th ed.) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising and public relations |
| 9 (RLIN) |
25893 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| 9 (RLIN) |
495 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Scheduled Reference Materials |
