Eating the big fish how challenger brands can compete against brand leaders
Material type: TextLanguage: English Publication details: Hoboken John Wiley 2009Edition: 2nd edDescription: xxiv, 336 p. ill. 24 cmISBN:- 9780470238271
- 658.827 MOR
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Lending Materials | Main Library Lending Division | Lending Collection | 658.827 MOR (Browse shelf(Opens below)) | 1 | Available | 216128 |
Total holds: 0
USD 1 = Rs. 149.53 (2016.12.29)
$ 23.76 * 149.53 = Rs. 3552.83
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