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Advertising : its role in modern marketing

by Dunn, S. Watson | Barban, Arnold M.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: : , 1982Availability: Items available for loan: Main Library [Call number: 659.1 DUN] (1).

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2.
Advertising : its role in modern marketing

by Dunn, S. Watson | Barban, Arnold M.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden, 1982Availability: Items available for loan: Main Library [Call number: 659.1 DUN] (1).

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