Advertising : its role in modern marketing
By: Dunn, S. Watson
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Contributor(s): Barban, Arnold M.
Material type: 
TextPublisher: Chicago : Dryden, 1982Edition: 6th ed.Description: xxviii, 802 p. ; ill. ; 25 cm.ISBN: 9780030016738.Subject(s): Advertising and public relationsDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Lending Materials
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Main Library Lending Division | Lending Collection | 659.1 DUN (Browse shelf) | 1 | Available | 189462 |
Total holds: 0
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