18 Brand astras : using brand abilities as weapons for CRISP brand building
By: Kapoor, Jagdeep
.
Material type: 
TextPublisher: New Delhi : Response Books, 2003Description: 134 p. ; 21 cm.ISBN: 9780761996569.Subject(s): Marketing managementDDC classification: 658.8
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Lending Materials
|
Main Library Lending Division | Lending Collection | 658.8 KAP (Browse shelf) | 1 | Available | 175318 |
Total holds: 0
There are no comments for this item.