Library, University of Sri Jayewardenepura, Sri Lanka : catalog

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Kapoor, Jagdeep

18 Brand astras using brand abilities as weapons for CRISP brand building [Text] Kapoor, Jagdeep - New Delhi Response Books 2003 - 134 p. 21 cm.

ISBN: 9780761996569

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 / KAP

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