Multichannel marketing metrics and methods for on and offline success [Text] Arikan, Akin
Material type:
TextPublication details: Indianapolis Wiley 2008Description: xxiv,288 p. 24 cmSubject(s): DDC classification: - 658.84 ARI
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Scheduled Reference Materials
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Main Library Scheduled Reference Division | Scheduled Reference Collection | 658.84 ARI (Browse shelf(Opens below)) | 1 | Available | 200055 |
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| 658.8343 KEL Strategic brand management | 658.835 TUL Marketing research | 658.84 AFU Internet business models and strategies | 658.84 ARI Multichannel marketing | 658.84 BIC Professional cybermarketing | 658.84 BOD Direct marketing rules of thumb | 658.84 BOW Strategic marketing channel management. |
ISBN9780470239599
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