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Multichannel marketing

Arikan, Akin

Multichannel marketing metrics and methods for on and offline success [Text] Arikan, Akin - Indianapolis Wiley 2008 - xxiv,288 p. 24 cm.

ISBN9780470239599

Subjects--Topical Terms:
Management of marketing
Management

Dewey Class. No.: 658.84 / ARI

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University of Ruhuna