Advertising promotion : supplemental aspects of integrated marketing communications
By: Shimp, Terence A.
Material type: TextPublisher: Fortworth : Dryden, 2000Edition: 5th ed.Description: xxix, 674 p. ; ill. ; 27 cm.ISBN: 9780030211133.Subject(s): AdvertisingDDC classification: 659.1Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Permanent Reference Materials | Main Library Permanent Reference Division | Permanent Reference Collection | 659.1 SHI (Browse shelf) | 1 | Not for loan | 171557 | ||
Scheduled Reference Materials | Main Library Scheduled Reference Division | Scheduled Reference Collection | 659.1 SHI (Browse shelf) | 2 | Available | 171558 | ||
Scheduled Reference Materials | Main Library Scheduled Reference Division | Scheduled Reference Collection | 659.1 SHI (Browse shelf) | 3 | Available | 171559 | ||
Lending Materials | Main Library Lending Division | Lending Collection | 659.1 SHI (Browse shelf) | 4 | Available | 171560 |
Total holds: 0
Browsing Main Library Shelves , Shelving location: Lending Division , Collection code: Lending Collection Close shelf browser
No cover image available | No cover image available | No cover image available | ||||||
659.1 ROS Advertising communications & promotion management | 659.1 ROT Advertising | 659.1 SAN Advertising theory and practice. | 659.1 SHI Advertising promotion | 659.1 SHI Advertising, promotion, and other aspects of integrated marketing communications | 659.1 TAP Advertising | 659.1 VIA Advertising basics |
There are no comments for this item.