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Advertising : principles and practice.

By: Wells, William [et. al.].
Material type: TextTextPublisher: French Forest : Peason Education, 2008Edition: 2nd ed.Description: xvi, 652 p. ; ill. photo. ; 27 cm.ISBN: 9780733973215.Subject(s): Advertising | ManagementDDC classification: 659.10994
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659.1 SHI Advertising promotion 659.1 SHI Advertising promotion 659.1 WRI Advertising 659.10994 ADV Advertising 659.111 BLA Practical public relations. 659.111 NAT Customer relations 659.111 NAT Customer relations

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