Advertising management
By: Aaker, David A
.
Contributor(s): Myers, John G | Batra, Rajeev [et al.].
Material type: 
TextPublisher: New Jersey : Prentice Hall, 1992Edition: 4th ed.Description: xiii, 593 p. ; ill. ; 24 cm.ISBN: 9780130091505.Subject(s): Advertising | ManagementDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
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Main Library Scheduled Reference Division | Scheduled Reference Collection | 659.1 AAK (Browse shelf) | 1 | Available | 129365 |
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| 659 OKE Complete guide to internet publicity | 659 VER Watch this, listen up, click here | 659.076 GRI Instructor's manual | 659.1 AAK Advertising management | 659.1 ARE Contemporary advertising | 659.1 BEL Advertising and promotion | 659.1 BEL Advertising and promotion |
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