Convergence marketing combining brand and direct for unprecedented profits [Text] Rosen, Richard G.
Material type:
TextPublication details: Hoboken John Wiley 2009Description: xv,187 p. 24 cmSubject(s): DDC classification: - 658.8 ROS
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Lending Materials
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Main Library Lending Division | Lending Collection | 658.8 ROS (Browse shelf(Opens below)) | 2 | Available | 200070 | |||
Scheduled Reference Materials
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Main Library Scheduled Reference Division | Scheduled Reference Collection | 658.8 ROS (Browse shelf(Opens below)) | 1 | Available | 200080 |
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| 658.8 REA Reading in basic marketing | 658.8 RES Research at the marketing entrepreneurship interface | 658.8 RES Research at the marketing entrepreneurship interface | 658.8 ROS Convergence marketing | 658.8 S491 Services marketing | 658.8 SAL Sales management | 658.8 SAL Sales management |
ISBN9780470164938
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