Convergence marketing (Record no. 15180)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam a22001811a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140924b xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ROS |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Rosen, Richard G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosen, Jane |
| 245 ## - TITLE STATEMENT | |
| Title | Convergence marketing |
| Remainder of title | combining brand and direct for unprecedented profits |
| Medium | [Text] |
| Statement of responsibility, etc | Rosen, Richard G. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken |
| Name of publisher, distributor, etc | John Wiley |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,187 p. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | ISBN9780470164938 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Markerting Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 23/11/2013 | 2744.50 | 658.8 ROS | 200070 | 26/09/2014 | 2 | 23/11/2013 | Lending Materials | |||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 2744.50 | 658.8 ROS | 200080 | 26/09/2014 | 1 | 23/11/2013 | Scheduled Reference Materials |