The impact of marketing culture on marketing effectiveness, technical efficiency and business performance an empirical study of commercial banking sector in Sri Lanka

By:

Jayarathne, P. G. S. A

Material type: Text

TextLanguage: English Publication details: 2008Description: xii, 162 p. ill. 30 cmSubject(s):

Marketing

DDC classification:

658.8 JAY

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Permanent Reference Materials	Main Library Ceylon Room	Theses Collection	658.8 JAY (Browse shelf(Opens below))	1	Not for loan		219113

Total holds: 0

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This is a MSc dissertation submitted to the M.Sc unit of the University of Sri Jayewardenepura, as a partial fulfillment of the requirements for the MSc in Management Programme - specialized in Marketing Management

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