The impact of marketing culture on marketing effectiveness, technical efficiency and business performance (Record no. 144734)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00760nam a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171030b xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JAY |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Jayarathne, P. G. S. A. |
| 9 (RLIN) | 73150 |
| 245 ## - TITLE STATEMENT | |
| Title | The impact of marketing culture on marketing effectiveness, technical efficiency and business performance |
| Remainder of title | an empirical study of commercial banking sector in Sri Lanka |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of manufacture | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 162 p. |
| Other physical details | ill. |
| Dimensions | 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | This is a MSc dissertation submitted to the M.Sc unit of the University of Sri Jayewardenepura, as a partial fulfillment of the requirements for the MSc in Management Programme - specialized in Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 1616 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Theses Collection | Main Library | Main Library | Ceylon Room | 30/10/2017 | LB/BK/DON/92/2017 | 3500.00 | 658.8 JAY | 219113 | 30/10/2017 | 1 | 30/10/2017 | Permanent Reference Materials |