Marketing communications : a brand narrative approach
By: Dahlen, Micael.
Contributor(s): Lange, Fredrik | Smith, Terry.
Material type: TextPublisher: Chichester : John Wiley, 2010Description: xxii, 584 p. ; ill. ; 25 cm.ISBN: 9780470319925.Subject(s): Communication in marketing | Branding marketingDDC classification: 658.802Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Lending Materials | Main Library Lending Division | Lending Collection | 658.802 (Browse shelf) | 1 | Available | 216118 |
Total holds: 0
US $ 1 = Rs. 149.53
(2016.12.29)
Price = US $ 66.37
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