Marketing communications (Record no. 138333)
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000 -LEADER | |
---|---|
fixed length control field | 00665nam a2200217 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | USJPLib |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170303b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780470319925 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | DAH |
100 ## - PERSONAL NAME (AUTHOR) | |
Personal name | Dahlen, Micael |
9 (RLIN) | 68341 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Lange, Fredrik |
9 (RLIN) | 68342 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Smith, Terry |
9 (RLIN) | 68343 |
245 ## - TITLE STATEMENT | |
Title | Marketing communications |
Remainder of title | a brand narrative approach |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Chichester |
Name of publisher, distributor, etc | John Wiley |
Date of publication, distribution, etc | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 584 p. |
Other physical details | ill. |
Dimensions | 25 cm. |
500 ## - GENERAL NOTE | |
General note | US $ 1 = Rs. 149.53<br/>(2016.12.29)<br/>Price = US $ 66.37 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing |
9 (RLIN) | 67621 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding marketing |
9 (RLIN) | 69519 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Lending Materials |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 03/03/2017 | LB/BK/DON/126/2016 | 9924.30 | 1 | 658.802 | 216118 | 28/11/2018 | 26/11/2018 | 1 | 03/03/2017 | Lending Materials |