Advertising & IMC : principles & practice
By: Moriarty, Sandra
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Contributor(s): Mitchell, Nancy | Wells, William.
Material type: 
TextPublisher: New Jersey : Pearson, 2012Edition: 9th.Description: xxviii, 657 p. ; col. ill. ; 28 cm.ISBN: 9780132163644.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
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Main Library Lending Division | Lending Collection | 659.1 MOR (Browse shelf) | 1 | Available | 216001 |
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| 659.1 LOD The advetising and promotion challenge | 659.1 LOD The advetising and promotion challenge | 659.1 MAY Madison avenue | 659.1 MOR Advertising & IMC | 659.1 MUR The Movement West | 659.1 NOR Advertising. | 659.1 OGI Ogilvy on advertising |
USD 1 = 149.53 (2016.12.26)
USD 18.19*149.53 = Rs. 2719.95
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