Advertising and integrated brand promotion
By: O' Guinn, Thomas C
.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type: 
TextPublisher: Mason : Cengage, 2012Edition: 6th ed.Description: xii, 693 p. ; ill. ; 28 cm.ISBN: 9780538473323.Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Lending Materials
|
Main Library Lending Division | Lending Collection | 659.1 OGU (Browse shelf) | 1 | Available | 215965 |
Total holds: 0
Browsing Main Library Shelves , Shelving location: Lending Division , Collection code: Lending Collection Close shelf browser
| No cover image available | No cover image available | No cover image available | ||||||
| 659.1 NOR Advertising. | 659.1 OGI Ogilvy on advertising | 659.1 OGU Advertising | 659.1 OGU Advertising and integrated brand promotion | 659.1 PAC The hidden persuaders | 659.1 RIS Advertising cost control handbook | 659.1 ROS Advertising and promotional management |
US $ 1 = Rs. 149.53
(2016.12.29)
Price US $ 356.63
There are no comments for this item.