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Strategic brand management building, measuring and managing brand equity. [Text] Keller, Kevin Lane

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Noida Pearson 2003Edition: 4th edDescription: xxix, 586 p. 24 cm. illISBN:
  • 9789332542204
Subject(s): DDC classification:
  • 658.827 KEL
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Scheduled Reference Materials Scheduled Reference Materials Main Library Scheduled Reference Division Scheduled Reference Collection 658.827 KEL (Browse shelf(Opens below)) 1 Available 214276
Scheduled Reference Materials Scheduled Reference Materials Main Library Scheduled Reference Division Scheduled Reference Collection 658.827 KEL (Browse shelf(Opens below)) 2 Available 214277
Lending Materials Lending Materials Main Library Lending Division Lending Collection 658.827 KEL (Browse shelf(Opens below)) 3 Available 214278
Lending Materials Lending Materials Main Library Lending Division Lending Collection 658.827 KEL (Browse shelf(Opens below)) 4 Available 214279
Lending Materials Lending Materials Main Library Lending Division Lending Collection 658.827 KEL (Browse shelf(Opens below)) 5 Available 214280
Total holds: 0
Browsing Main Library shelves, Shelving location: Scheduled Reference Division, Collection: Scheduled Reference Collection Close shelf browser (Hides shelf browser)
658.823 MEY The Marketer's guide to successful package design 658.827 BRA Brands 658.827 GEL Global brand strategy 658.827 KEL Strategic brand management 658.827 KEL Strategic brand management 658.827 WIL Citizen brands 658.83 AAK Marketing research

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