Strategic brand management (Record no. 136277)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a22002051a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140924b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 41385 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M. G. |
| 9 (RLIN) | 65181 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 9 (RLIN) | 65182 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | building, measuring and managing brand equity. |
| Medium | [Text] |
| Statement of responsibility, etc | Keller, Kevin Lane |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 586 p. |
| Dimensions | 24 cm. |
| Other physical details | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products--management. |
| 9 (RLIN) | 4862 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 08/09/2016 | LB/BK/MG/63/2016 | 5 | 658.827 KEL | 214276 | 23/08/2019 | 22/08/2019 | 1 | 08/09/2016 | Scheduled Reference Materials | |||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 08/09/2016 | LB/BK/MG/63/2016 | 4 | 658.827 KEL | 214277 | 13/10/2018 | 05/10/2018 | 2 | 08/09/2016 | Scheduled Reference Materials | |||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 08/09/2016 | LB/BK/MG/63/2016 | 8 | 658.827 KEL | 214278 | 09/09/2022 | 05/10/2020 | 3 | 08/09/2016 | Lending Materials | 2 | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 08/09/2016 | LB/BK/MG/63/2016 | 4 | 658.827 KEL | 214279 | 04/12/2019 | 12/06/2019 | 4 | 08/09/2016 | Lending Materials | 1 | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 08/09/2016 | LB/BK/MG/63/2016 | 7 | 658.827 KEL | 214280 | 18/10/2019 | 17/08/2019 | 5 | 08/09/2016 | Lending Materials | 1 |