How customers think essential insights into the mind of the market Zaltman, Gerald
Material type: TextLanguage: English Publication details: Boston Harvard Business School 2003Description: xxii, 323 p. ill. 24 cmISBN:- 1578518261
- 658.8342 ZAL
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Permanent Reference Materials | Main Library Permanent Reference Division | Permanent Reference Collection | 658.8342 ZAL (Browse shelf(Opens below)) | 1 | Not for loan | 213976 | |||
Scheduled Reference Materials | Main Library Scheduled Reference Division | Scheduled Reference Collection | 658.8342 ZAL (Browse shelf(Opens below)) | 2 | Available | 213977 | |||
Scheduled Reference Materials | Main Library Scheduled Reference Division | Scheduled Reference Collection | 658.8342 ZAL (Browse shelf(Opens below)) | 3 | Available | 213978 |
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658.83 TUL Marketing research | 658.834 L975 Contemporary perspctives in consumer research. | 658.8342 PET Consumer behavior and marketing strategy | 658.8342 ZAL How customers think | 658.83420973 HAW Consumer behavior | 658.83954016 DIX Geography of marketing and commercial activities in India | 658.84 HIL Global business today |
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