How customers think
Zaltman, Gerald
How customers think essential insights into the mind of the market Zaltman, Gerald - Boston Harvard Business School 2003 - xxii, 323 p. ill. 24 cm.
1578518261
Consumer behavior--Psychological aspects.
Consumers-Psychology.
Marketing-Psychological aspects.
Creative thinking.
658.8342 / ZAL
How customers think essential insights into the mind of the market Zaltman, Gerald - Boston Harvard Business School 2003 - xxii, 323 p. ill. 24 cm.
1578518261
Consumer behavior--Psychological aspects.
Consumers-Psychology.
Marketing-Psychological aspects.
Creative thinking.
658.8342 / ZAL