Principles of advertising & IMC (Record no. 59856)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| -- | 9780071111188 |
| 041 ## - LANGUAGE CODE | |
| -- | Eng. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| -- | 659.1 |
| -- | DUN |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| -- | Duncan, Tom |
| -- | 44551 |
| 245 ## - TITLE STATEMENT | |
| -- | Principles of advertising & IMC |
| -- | [Text] |
| 250 ## - EDITION STATEMENT | |
| -- | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | Boston |
| -- | McGraw Hill |
| -- | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| -- | xxvii, 774 p. |
| -- | 28 cm. |
| 500 ## - GENERAL NOTE | |
| -- | Include CD ROM |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Advertising |
| -- | 10567 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| -- | SR |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 59856 |
| -- | 59856 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 0 |
| -- | ddc |
| -- | 0 |
| -- | 659_100000000000000_DUN |
| -- | 0 |
| -- | SRC |
| -- | 84164 |
| -- | MAIN |
| -- | MAIN |
| -- | SREF |
| -- | 2013-11-23 |
| -- | 3844.00 |
| -- | 659.1 DUN |
| -- | 180632 |
| -- | 2014-09-26 |
| -- | 1 |
| -- | 2013-11-23 |
| -- | SR |
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