Library, University of Sri Jayewardenepura, Sri Lanka : catalog

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Duncan, Tom

Principles of advertising & IMC [Text] - 2nd ed. - Boston McGraw Hill 2005 - xxvii, 774 p. 28 cm.

Include CD ROM

ISBN: 9780071111188

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / DUN

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