Basic marketing (Record no. 5800)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00620nam a22002171a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140924b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788185274072 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCC |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | McCarthy, E. Jerome |
| 9 (RLIN) | 1615 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreautt, William D. |
| 9 (RLIN) | 7197 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing |
| Remainder of title | a managerial approach |
| Medium | [Text] |
| Statement of responsibility, etc | McCarthy, E. Jerome |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Universal |
| Date of publication, distribution, etc | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 749 p. |
| Dimensions | 24 cm. |
| Other physical details | Ill. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin Series in Marketing |
| 9 (RLIN) | 7198 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | 2001-03-28 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 1616 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Permanent Reference Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Permanent Reference Collection | Main Library | Main Library | Permanent Reference Division | 23/11/2013 | 188.00 | 658.8 MCC | 123066 | 26/09/2014 | 1 | 23/11/2013 | Permanent Reference Materials |