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Basic marketing

McCarthy, E. Jerome

Basic marketing a managerial approach [Text] McCarthy, E. Jerome - 9th ed. - New Delhi Universal 1990 - xviii, 749 p. Ill. 24 cm. - The Irwin Series in Marketing .

2001-03-28

ISBN: 9788185274072

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MCC

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