Organizing and implementing the marketing effort (Record no. 54220)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a22001811a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140924b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780201510447 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | CES |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Cespedes, Frank V. |
| 9 (RLIN) | 48971 |
| 245 ## - TITLE STATEMENT | |
| Title | Organizing and implementing the marketing effort |
| Remainder of title | text and cases. |
| Medium | [Text] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Reading |
| Name of publisher, distributor, etc | Addison Wesley |
| Date of publication, distribution, etc | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 818 p. |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 9 (RLIN) | 4862 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 495 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Scheduled Reference Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 1800.00 | 658.802 CES | 189854 | 26/09/2014 | 1 | 23/11/2013 | Scheduled Reference Materials |