Organizing and implementing the marketing effort
Cespedes, Frank V.
Organizing and implementing the marketing effort text and cases. [Text] - Reading Addison Wesley 1991 - xiii, 818 p. ill. 25 cm.
9780201510447
Marketing Management
Management
658.802 / CES
Organizing and implementing the marketing effort text and cases. [Text] - Reading Addison Wesley 1991 - xiii, 818 p. ill. 25 cm.
9780201510447
Marketing Management
Management
658.802 / CES