Marketing research (Record no. 46739)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a22001931a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140924b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131257337 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 40123 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | an applied orientation |
| Medium | [Text] |
| Statement of responsibility, etc | Malhotra, Naresh K. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall |
| Place of publication, distribution, etc | Englewoodcliffs |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 890 p. |
| Other physical details | ill. |
| Dimensions | 26 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 9 (RLIN) | 4862 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 495 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Division | 23/11/2013 | 2500.00 | 1 | 658.83 MAL | 189093 | 30/11/2015 | 01/09/2015 | 01/09/2015 | 3 | 23/11/2013 | Lending Materials | ||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 5850.00 | 1 | 658.83 MAL | 168912 | 29/05/2015 | 13/03/2015 | 1 | 23/11/2013 | Scheduled Reference Materials | |||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 5850.00 | 658.83 MAL | 168910 | 26/09/2014 | 2 | 23/11/2013 | Scheduled Reference Materials | |||||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 3500.00 | 1 | 658.83 MAL | 188588 | 15/08/2019 | 13/08/2019 | 4 | 23/11/2013 | Scheduled Reference Materials | |||||
| Dewey Decimal Classification | Scheduled Reference Collection | Main Library | Main Library | Scheduled Reference Division | 23/11/2013 | 2500.00 | 1 | 658.83 MAL | 188587 | 18/01/2016 | 14/01/2016 | 5 | 23/11/2013 | Scheduled Reference Materials |