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Marketing research

Malhotra, Naresh K.

Marketing research an applied orientation [Text] Malhotra, Naresh K. - 2nd ed. - Englewoodcliffs Prentice Hall 1996 - xxxiii, 890 p. ill. 26 cm.

ISBN: 9780131257337

Subjects--Topical Terms:
Marketing management
Management

Dewey Class. No.: 658.83 / MAL

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