Integrated advertising, promotion, and marketing communications (Record no. 158948)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00756nmm a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | USJPLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200707b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292222752 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO |
| 100 ## - PERSONAL NAME (AUTHOR) | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 48860 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 9 (RLIN) | 48861 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 509 p. |
| 500 ## - GENERAL NOTE | |
| General note | 1 USD = Rs. 188.72 as at 2020-06-18<br/>142.84 USD = Rs. 26,956.76<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 9 (RLIN) | 67621 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 9 (RLIN) | 10567 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://lib.sjp.ac.lk/pearson-e-book-library/ |
| Link text | Access instructions |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | E-Collection | Main Library | Main Library | On Display | 07/07/2020 | LB/BK/MG/04/2020 (AHEAD) | 26956.76 | 659.1 CLO | 227448 | 07/07/2020 | 01 | http://lib.sjp.ac.lk/pearson-e-book-library/ | 07/07/2020 | Electronic Books |