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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications - 8th ed. - Harlow Pearson 2018 - 509 p.

1 USD = Rs. 188.72 as at 2020-06-18
142.84 USD = Rs. 26,956.76

ISBN: 9781292222752

Subjects--Topical Terms:
Communication in marketing
Advertising

Dewey Class. No.: 659.1 / CLO

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