Advertising communications & promotion management (Record no. 1517)

MARC details
000 -LEADER
fixed length control field 00562nam a22001931a 4500
003 - CONTROL NUMBER IDENTIFIER
control field USJPLib
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140924b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071155144
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number ROS
100 ## - PERSONAL NAME (AUTHOR)
Personal name Rossiter, John R.
9 (RLIN) 25891
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry
9 (RLIN) 25892
245 ## - TITLE STATEMENT
Title Advertising communications & promotion management
Medium [Text]
Statement of responsibility, etc Rossiter, John R.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc McGraw Hill
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent xv, 640 p.
Other physical details ill.
Dimensions 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and public relations
9 (RLIN) 25893
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Materials
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Division 23/11/2013 2560.00 1 659.1 ROS 189458 09/10/2020 17/09/2020 2 23/11/2013 Lending Materials
    Dewey Decimal Classification     Scheduled Reference Collection Main Library Main Library Scheduled Reference Division 23/11/2013 2560.00   659.1 ROS 143421 26/09/2014   1 23/11/2013 Scheduled Reference Materials

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