Advertising communications & promotion management
Rossiter, John R.
Advertising communications & promotion management [Text] Rossiter, John R. - 2nd ed. - Boston McGraw Hill 1996 - xv, 640 p. ill. 26 cm.
9780071155144
Advertising and public relations
659.1 / ROS
Advertising communications & promotion management [Text] Rossiter, John R. - 2nd ed. - Boston McGraw Hill 1996 - xv, 640 p. ill. 26 cm.
9780071155144
Advertising and public relations
659.1 / ROS